The Minardi F1x2 programme is the brainchild of team owner Paul Stoddart, and Alltria took great pleasure in designing the new corporate identity and website for this fantastic programme which, during the six years since its inception has provided over 2,000 frequently ecstatic passengers with what can only be described as the most “up-close-and-personal” view of Formula One currently available to non-racing drivers (that said, a few racing drivers have also been passengers). High-profile events in some of the world’s most famous cities, including London, Kuala Lumpur, Melbourne, Johannesburg and Budapest, have also ensured a great deal of positive publicity for this unique fleet of two-seater Formula One cars. As a result, one of the questions most often asked of Minardi F1x2 staff is, “How can I get to be a passenger?”
Whether you’re an individual or a member of a corporate group, you are guaranteed the ride of a lifetime once you are strapped into one of the Minardi F1x2 Team’s fleet of eight, purpose-built, two-seater Grand Prix cars. From the moment the 700hp-plus V10 engine explodes into life, your driver selects first gear on the steering wheel-mounted paddle shifter, and your car rolls out of the garage and down the pit lane, you know this is going to be a very special experience and a very special day.
The two-seaters have thrilled passengers and crowds alike in 12 countries, and been driven by 38 different drivers, including Formula One World Champions, Michael Schumacher, Emerson Fittipaldi, Nigel Mansell, Damon Hill and Fernando Alonso.
Take a look at Minardi F1x2 for yourself by clicking
